THE TASK
Drive traffic & sales and position TWM as the ideal destination for holiday gifting. Data indicated that TWM key segments saw selection as primary driver to where they’ll purchase wine, spirits & beer.
THE IDEA
A beautiful fusion of an iconic holiday element (Christmas lights) and bottles. We finished the visuals with festive messages that linked the product to the occasions.
THE RESULTS
An award winning campaign that delivered the best fourth quarter in company history.