THE TASK
Encourage visits to Total Wine during hot summer months. Customers are prepping for outdoor gatherings and there’s no better place to fill your coolers or picnic baskets than shopping at America’s largest wine retailer. Drive sales while highlighting key varietals that pair well with summer’s heat.
THE IDEA
Bring to life all of what makes this season special. Positioned TWM buyers in fun, relatable summer occasions customers could relate to while offering up tasty recommendations that’ll make their summer more memorable.