THE TASK
Drive traffic and margin rate. The target audience are looked at as the experts in their social circle and often entertain at home where they share new finds with family & friends.
THE IDEA
Position TWM buyers as approachable, confidence builders, who actually drink the products they buy for Total Wine. We wanted to capture them in a way that felt warm, inviting and real to evoke a sense of trust. At the end of the day, they love this stuff too!
THE RESULTS
Over delivered the targeted sales, traffic & margin during this campaign.