THE TASK
Win the holidays - positioning the brand as the ideal destination for holiday gifting & entertaining. Data indicated more customers were purchasing wine from grocery stores, so the creative needed to highlight a key differentiator.
THE IDEA
Lean into the brand’s expertise by focusing on the knowledgeable staff. They can make holiday shopping easy. The creative looked to hero the team members on external facing collateral (top of funnel) while bringing to life relatable holiday occasions via lifestyle photography (bottom of the funnel) for existing customer vehicles.
THE RESULTS
Record breaking 4th quarter, surpassing forecasted sales & traffic.