THE TASK
Drive awareness. As Total Wine began to broaden it's footprint across the country, the brand needed to explore new mediums to connect with potential customers. Data suggested that selection, service and price were primary drivers for target customers choosing where they buy alcoholic beverages.
THE IDEA
Lean into Total Wine’s brand pillars and tell the story from a consumer’s perspective. We stitched together three stories across the major categories with unique customer stories and perspectives.
THE RESULTS
Increased awareness and increased traffic while driving top line sales.