THE TASK
Direct traffic to the brand. Results showed that wine shops were losing foot traffic due to convenience, as customers were purchasing wine at their local grocery store.
THE IDEA
Communicate why Total Wine was worth the extra trip. Total Wine is head and shoulders above the competition in terms of product knowledge and these spot were designed to poke a little fun while illustrating a point.
THE RESULTS
The brand experienced an increase in foot traffic from new customers that resulted in positive sales.