THE TASK
Develop a new Prosecco brand from ground up. Prosecco has become the world’s best-selling sparkling wine. Largely influenced by it’s relatively low price and the emergence of younger drinkers. Additionally, this was to be positioned as a lifestyle brand with female shoppers set as target consumer.
THE IDEA
Develop beautiful packaging that customers will feel comfortable to gift, share at home. The logotype and texture boasted an approachable elegance that invited you to grab. Next, we wanted to paint a beautiful picture of the product in use - highlighting two aspiring use occasions.
THE RESULTS
Company’s biggest, most successful brand launch ever! LaVostra continues to fly off the shelves and even launched her little sister…a sparkling rose. Pop!