Resume

Experience

Own the creative vision and strategy for the Total Wine & More brand. Direct the development and execution of all Total Wine & More promotional and brand related campaigns. Lead a diverse group of designers and copywriters in developing end to end experiences that create emotional connections with consumers and drives engagement via an omni channel retail experience.

25 Grand Openings / Exceeded AOP / Record Brand Launch / Design Team Restructure / Responsive Email Templates / Roll-out of TWM Brand House & Tone of Voice Doc

Senior Art Director - Apr 2011 - Nov 2017 | .Total Wine & More | Bethesda, MD

Set the initial vision and creative direction for all of Total Wine & More communication vehicles. Direct and manage the creative department’s efforts from concept to completion. Act as the TWM brand steward and ensure all communications (internal & consumer facing) are on brand. Nurture the creative talents of the Design Team
and steer it’s design philosophy.

Art Director - Apr 2008 - Apr 2011 | .Total Wine & More | Bethesda, MD

Implement the strategies, concepts or ideas provided by Marketing/Advertising Leadership. After concept completion, direct Design Team to achieve consistent execution across all channels. Supervise all aspects of each design project - ensure consistent user experiences.

Sr Graphic Designer - Nov 2005 - Apr 2008 | Total Wine & More | Bethesda, MD

Execute TWM’s promotional & campaign creative as handed down from VP of Advertising.
Lead Production Team to ensure accurate and consistent execution of base, grand opening & event creative across channels & markets. Build, maintain & enhance template library.

Graphic Designer - Oct 2000 - Nov 2005 | The Great Atlantic & Pacific Tea Company | Montvale, NJ

Execute and versioning of A&P’s promotional initiatives as outlined per Art Directors. Color correct product photography. Image manipulation and cataloging of A&P’s image assets. Design support for internal communication vehicles.

Certifications

Wine Spirit Education Trust
WSET Level 2     
Nov 2017

Nielsen Norman Group
NNg UX Certificate - UXC#1012855
Apr 2016

References

Available upon request