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THE TASK
Drive top line sales and traffic by positioning Total Wine as the ideal destination for holiday shopping. Data proved TWM was losing market share to grocery stores.
THE IDEA
Lean into Total Wine’s most important differentiator - it’s knowledgable store team members. Their suggestions for the holidays will instill confidence while photography brings to life moments of joy.
THE RESULTS
Record breaking 4th quarter, surpassing forecasted sales & traffic.